Cindy's daughter modelling again - this time with Cindy and her grandmother

Three generations of Crawfords: Cindy poses with mother and ten-year-old daughter for JCPenneyBy Olivia Fleming
PUBLISHED: 17:47 GMT, 2 May 2012 | UPDATED: 19:19 GMT, 2 May 2012

Cindy Crawford has posed with her mother and her daughter in a Mother's Day campaign for JCPenny.
The Crawford clan discuss their love for each other in a promotional video for the brand, dressed in chic over-sized white shirts and jeans. The supermodel's ten-year-old daughter Kaia gushes on the video: 'She's the best mom in the world.' She adds: 'She's so nice, and I can actually hang out with her and have fun.'

Giving the world a peek into where the 46-year-old model got her perfect cheekbones from, Crawford also talks about the most cherished gift her mother ever gave her for Mother's Day. Before saying 'don't cry,' to her mum, Crawford explains it was 'unconditional love'. She added: 'As a kid, to have that, it just empowers you for the rest of your life.'

Going on to reveal what she admires most about her mother, Crawford says: 'The choice that she makes every day to see what's good in the world, what's good in her life and whats good in people, instead of focusing on the negatives.' The campaign featuring the model's young daughter comes after her famous foray into the modelling industry earlier this year in a Versace campaign. After Crawford received worldwide criticism for encouraging her pre-pubesent daughter to model in such a 'grown-up' campaign, the supermodel mum released a statement saying at this point, Kaia is 'too young to pursue a career [in modelling]'.

The video featuring the three generations of blessed genes is part of a wider Mother's Day campaign for JCPenny called Things My Mom Gave Me. They are giving American's an opportunity to win a $1000 shopping spree by submitting a story about the greatest gift your mother gave you to the brand's Facebook page.

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beautiful family together.