Clooney clone can keep trashing competitors' coffee, Israeli court says
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Clooney clone can keep trashing competitors' coffee, Israeli court says
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[*]Clooney clone can keep trashing competitors' coffee, Israeli court says
Coffee competitor Espresso Club used Clooney lookalike to ridicule rival's ads, which Nespresso claimed was 'parasitic use of the worst kind' in court case.
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A Tel Aviv court will allow a coffee competitor to continue running its ads against Nespresso - using a lookalike to make fun of George Clooney, the famous actor who stars in the Nespresso commercials all over the world. The Tel Aviv District court turned down a request for a restraining order against the commercials promoting Espresso Club, which makes its own coffee machines and capsules, the Israeli business newspaper Calcalist reported Sunday.
Espresso Club is aiming at a different clientele, one looking to save money and not impressed by the "high status" image of Nespresso - and Clooney, said the judge in his ruling last week. The judge also awarded Espresso Club 58,500 shekels ($14,825) in court costs and lawyers' fees - to be paid by Nespresso.
The Tel Aviv District Court also ruled that Clooney's image is not protected by intellectual property law. Otherwise his image would belong solely to the company and he would be unable to advertise any other products.
In addition to asking for the restraining order against the commercials, Nespresso also asked the court to award it 200,000 in civil damages for abusing its reputation - calling the ads "parasitic use of the worst kind."
In another unrelated blow to Nespresso, owned by Swiss company Nestle, Swiss company Ethical Coffee announced it is suing Nespresso for 150 million euros for violating its patents, by making changes in its machines that keep ECC's capsules from working - and jamming the coffee machines.
Last edited by Nicky80 on Tue 20 Jan 2015, 20:43; edited 4 times in total (Reason for editing : added pic)
Silje- More than a little bit enthusiastic about Clooney
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Join date : 2014-05-30
Re: Clooney clone can keep trashing competitors' coffee, Israeli court says
The lookalike looks nothing like George Clooney IMO.
He's too pale for a start ! LOL
He's too pale for a start ! LOL
Joanna- George Clooney fan forever!
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Location : UK
Re: Clooney clone can keep trashing competitors' coffee, Israeli court says
I agree. He looks nothing like George and the commercial is in Hebrew so it will only be shown in Israel, so I don't understand why Nespresso would be concerned.
Silje- More than a little bit enthusiastic about Clooney
- Posts : 1083
Join date : 2014-05-30
Re: Clooney clone can keep trashing competitors' coffee, Israeli court says
It will most likely be expanded now that they've won this court case.
And yes he looks nothing like George.
Perhaps if they expand into other countries they might be able to stop it there since the court in Tel Aviv has no jurisdiction in other countries.
And yes he looks nothing like George.
Perhaps if they expand into other countries they might be able to stop it there since the court in Tel Aviv has no jurisdiction in other countries.
LornaDoone- Moderator
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Re: Clooney clone can keep trashing competitors' coffee, Israeli court says
does not look like george at all. sorry but there is only one george and no one looks like him and acts like him but george. bg
bgarabedian- Learning to love George Clooney
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lelacorb- Hi ho, hi ho, it's off to Clooney I go!
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Join date : 2011-03-15
Location : Italy
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