Meet Stacy Keibler's publicist

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Meet The 20 Most Powerful Publicists In Hollywood [Ranked]

Aly Weisman | Oct. 4, 2012, 12:00 PM | 64,520 | 2

When most people think of publicists, they picture someone like Vincent Chase's fast-talking, cell phone-addicted, workaholic publicist, Shauna Roberts (expertly played by Debi Mazar) on HBO's "Entourage."

In reality, most of these traits are actually true of Hollywood publicists, who are on-call 24/7 for their A-list clients. Whether they're crafting an actor's image, babysitting a hard-partying starlet, fielding phone calls from press, or helming a multi-million dollar movie campaign, publicists are an integral part of the showbiz machine.

And they're getting paid big bucks to do so. "The most basic services start at $4,500 a month and escalate toward what she calls 'the high six figures' annually for corporate clients," reports one top Hollywood publicist in a 2011 New York Times profile.

So we decided to rank them based on their power in the business.

Our picks are based on the wattage of their client roster, feats accomplished, the nominations we asked for in August, and by talking to industry insiders such as journalists and producers who work with publicists on a regular basis, to get a sense of who really holds the keys to Hollywood.

Between TV, film studio, and celebrity publicists, we couldn't possibly fit everyone on our list, so the following represents at least one in each category.

Although they often prefer to remain under the radar and let their clients soak up the spotlight, publicists know how important image can be. When we asked each of the 20 publicists on our list for further information, almost every single one replied: "Who else is on the list?"

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14.) Nicole Perez-Krueger, Publicist, PMK*BNC

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Courtesy Nicole Perez-Krueger

Clients: Matthew McConaughey, Christina Aguilera, Lauren Conrad, Jewel, Whitney Port, Marisa Miller, Stacy Keibler and Jeff Lewis.

Memorable moment: Under Perez-Krueger's guidance and tactical direction, Lauren Conrad remains the third highest-selling magazine cover despite the fact that she hasn’t been on a television series for years. Also, by orchestrating strategic press coverage and positioning, Perez-Krueger transformed the public (and professional) image of Matthew McConaughey from a romantic comedy heart throb to a serious actor and awards contender.

Why she makes the list: A veteran entertainment industry publicist, Perez-Krueger joined PMK*BNC in June of 2011 from Rogers & Cowan. Perez-Krueger has an innate sense of media and is an expert at managing the images of her high-profile clientele.