George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
[You must be registered and logged in to see this link.] for 12 cocktail recipes using casamigos.
PigPen- Mastering the tao of Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
I'll bring the ice PigPen!
melbert- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
oh wtf
put a wrong date
and I am out!
put a wrong date
and I am out!
it's me- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
HUH?it's me wrote:oh wtf
put a wrong date
and I am out!
PigPen- Mastering the tao of Clooney
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it's me- George Clooney fan forever!
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temp do not post
This is great!
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Last edited by Nicky80 on Sat 27 Sep 2014, 12:51; edited 2 times in total (Reason for editing : added pic)
party animal - not!- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Board meeting apparently:
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Last edited by Nicky80 on Wed 15 Oct 2014, 06:04; edited 1 time in total (Reason for editing : added pic)
party animal - not!- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
The reason for the odd Tshirt recently..?
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George Clooney unveils Casamigos Añejo Tequila
21st October, 2014 by Amy HopkinsHollywood actor George Clooney and his business partners have expanded their Casamigos Tequila brand to include an añejo expression.
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Casamigos Anejo has joined George Clooney’s range of Tequila
Clooney, famous for his roles in blockbusters such as Ocean’s Eleven and Gravity, and his partners Rande Gerber and Michael Meldman have added Casamigos Añejo to the brand’s portfolio, which already included Blanco and Reposado variants.
Casamigos Añejo is described as a small batch, ultra-premium Tequila made with 100% blue agave weber. After harvest, the agave piñas are roasted in traditional brick ovens for 72 hours and undergo an extra-slow fermentation process for an additional 80 hours.
“We are extremely excited and proud to add our añejo after resting it to perfection in our barrels in Jalisco, Mexico,” said Clooney. “It’s a great feeling to share something we created, drink and are extremely proud of.”
The new variant – which along with all other Casamigos Tequila batches is tasted and approved by Clooney and Gerber – is said to have notes of caramel, vanilla, oak and spice.
“It was important to take our time and have the patience necessary to create the perfect añejo,” added Clooney. “We’re happy to say it is ready for the bottle. In fact, to be sure, we bottled a couple cases and have been enjoying it with friends for the past few weeks.”
Bottled at 40% abv, Casamigos Añejo is available across the US and Canada at an RRP of US$54.99.
It was revealed in March this year that Sidney Frank Importing Company had won the exclusive right to import and distribute Casamigos Tequila in the US and Caribbean.
George Clooney starred in a steamy advertisement for Casamigos Tequila in January last year alongside former supermodel Cindy Crawford – Rande Gerber’s wife.
party animal - not!- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Yum. Sounds so good. But the stuff is expensive. I drink Casamigos Reposado. it's delicious. If anyone tries the anejo let us know how it is.
Donnamarie- Possibly more Clooney than George himself
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
I would love to try it .
amaretti- Training to be Mrs Clooney?
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
It's so expensive that none of the stores in my area carry it! They all tell me that they have to order it by the case and don't think it would sell enough to make it worth their while. I'd love to try it if I could find someone in my neighborhood who sells it.
LizzyNY- Casamigos with Mr Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Casamigos launch in Canada.........
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Last edited by Nicky80 on Tue 18 Nov 2014, 06:00; edited 1 time in total (Reason for editing : added pic)
party animal - not!- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Check out this interview with Rande in Canada
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Hope I got the link right. If not Google George. It's from Global News Canada.
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Hope I got the link right. If not Google George. It's from Global News Canada.
Last edited by Nicky80 on Tue 18 Nov 2014, 20:08; edited 1 time in total (Reason for editing : added video)
Donnamarie- Possibly more Clooney than George himself
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
It's about $45-50 a bottle. A bit ore than some, not nearly as expensive as Patron.LizzyNY wrote:It's so expensive that none of the stores in my area carry it! They all tell me that they have to order it by the case and don't think it would sell enough to make it worth their while. I'd love to try it if I could find someone in my neighborhood who sells it.
PigPen- Mastering the tao of Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Thanks for the Video Donnamarie... I was hoping George would join him as Rande posted in his Instagram "Canada her WE come"...oh well... I can dream,,
Nicky80- Casamigos with Mr Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
He probably meant all his little friends - bottles and bottles of Casamigos.
melbert- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
In the video Rande didn't deny when the anchorwoman said he was George's best man. So does that mean he really was?
mel01- Learning to love George Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Mel before we get off topic in this thread, we have lot's of Information about it in the wedding thread. Have a look there....
Nicky80- Casamigos with Mr Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Nicky80 wrote:Mel before we get off topic in this thread, we have lot's of Information about it in the wedding thread. Have a look there....
There are like a thousand posts on the wedding thread... and i don't think my post was that off-topic, since it was referring to something discussed on the video, which happens to be on this thread.
mel01- Learning to love George Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
I understand but the thread is about Casamigos and we don't want to turn it to another wedding thread as we have so many.
You can always open a new thread to discuss somthing else.
I copied now the Video and your question in the thread below where you can discuss it. In this thread there are also some articles about Rande mentioned as a best man. But the only Person who can confirm 100% is George.
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You can always open a new thread to discuss somthing else.
I copied now the Video and your question in the thread below where you can discuss it. In this thread there are also some articles about Rande mentioned as a best man. But the only Person who can confirm 100% is George.
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Nicky80- Casamigos with Mr Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Rande didn't seem too much at ease.....but he didn't really have a very informed interviewer.
Joanna- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Nicky80 wrote:I understand but the thread is about Casamigos and we don't want to turn it to another wedding thread as we have so many.
You can always open a new thread to discuss somthing else.
I copied now the Video and your question in the thread below where you can discuss it. In this thread there are also some articles about Rande mentioned as a best man. But the only Person who can confirm 100% is George.
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wedding-all-the-i-do-details-revealed
Ok. Just that the thought of going through that wedding thread gives me a headache .
Ya we don't have a conclusive answer i think - about whether Rande was the best man. I assumed he wasn't, so a bit surprised that he didn't deny it.
mel01- Learning to love George Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Joanna wrote:Rande didn't seem too much at ease.....but he didn't really have a very informed interviewer.
The interviewer was warm and friendly enough. I thought maybe he hadn't gotten much sleep or wasn't dealing well with the early wake-up call and the cold weather.
mel01- Learning to love George Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Yes she was friendly but got some facts wrong.
1. Saying Rande was a model before producing
Casamegos.
2. Making out this was a brand new product
and only just out. It's been nearly a year now ?
Obviously not in Canada until now.
When she asked "Why have you brought
it to Canada" I wanted to shout at the TV
"To make money of course"
Duh.......that's what businesses are supposed to do.
1. Saying Rande was a model before producing
Casamegos.
2. Making out this was a brand new product
and only just out. It's been nearly a year now ?
Obviously not in Canada until now.
When she asked "Why have you brought
it to Canada" I wanted to shout at the TV
"To make money of course"
Duh.......that's what businesses are supposed to do.
Joanna- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
I agree the interviewer was not on top of her questions. She could have come up with better questions but don't think she was that informed for the interview. I haven't seen many interviews that Rande has given in the past but those I have seen he always seems a bit uneasy. I just don't think he's good at them ... Seems a bit shy. I bet he wishes George could have been there with him.
Donnamarie- Possibly more Clooney than George himself
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
A little clarification Joanna. Rande started out as a model, then entrepreneur, then tequila maker. However, he continues to go on some model shoots.
melbert- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
melbert wrote:A little clarification Joanna. Rande started out as a model, then entrepreneur, then tequila maker. However, he continues to go on some model shoots.
What does he model.....apart from a glass with liqueur in ? LOL
Joanna- George Clooney fan forever!
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melbert- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
melbert wrote:A little clarification Joanna. Rande started out as a model, then entrepreneur, then tequila maker. However, he continues to go on some model shoots.
I don't think he does any modelling these days or anytime in the last 15 yrs melbert, if u're referring to that recent Instagram pic - he did say he was spending the day doing her (Cindy's) job. So i think he was shooting some editorial/TV ad for one of his drinks (Caliche or Casamigos).
Btw, remember when Rande mentioned that the follow-up Casamigos commercial was even better than the first? But they never got around to releasing it.
mel01- Learning to love George Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Didn't know he used to be model.
Maggy- Totally loving George Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
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George Clooney, Rande Gerber, and Michael Meldman Introduce their Award-winning Casamigos Tequila to Canada
Brought To You By Those Who Drink It
TORONTO, Nov. 24, 2014 /CNW/ - Following on the heels of the most successful and fastest growing ultra-premium spirits launch ever in the United States, Casamigos Tequila founders and owners, George Clooney, Rande Gerber and Michael Meldman, are proud to bring their award-winning Casamigos Tequila to Canada.
"We love tequila. On the rocks, by the shot, at times, straight from the bottle," say George Clooney and Rande Gerber. "We are excited to bring Casamigos to Canada. It's a great feeling to share something we created, drink and are extremely proud of," added Clooney and Gerber.
Casamigos is named after Clooney and Gerber's homes in Mexico, which roughly translates to "house of friends." Tequila-filled nights with friends is how Casamigos was born. Casamigos was originally created out of Clooney, Gerber and Meldman's desire to enjoy the best-tasting, smoothest tequila and was always intended for personal use, to be shared with family and friends.
THE AMIGOS: It's safe to say these men know a thing or two about toasting good times, whether with friends and family at their homes in Mexico or at Clooney's villa in Italy. As founder of the Gerber Group and Gerber Spirits, Rande has extensive experience within the restaurant and bar industries. Casamigos follows the successful launch of Gerber's Caliche Rum, a super-premium white rum introduced in March 2012, he developed with Roberto Serrallés of Destileria Serrallés—a renowned sixth-generation family-owned rum business, which was named "World's Best Aged White Rum" by Beverage Testing Institute. George Clooney is an Academy Award-winning actor, director, producer—and now, tequila-maker. Mike Meldman's Discovery Land properties include premier private club and community developments from the Bahamas to Hawaii.
"We worked on the creation of Casamigos Tequila with our master distiller in Jalisco, Mexico, for years and held many blind tastings until we knew we got it right. We've been drinking Casamigos with friends and family for over six years," says Clooney.
THE PRODUCT: Casamigos is currently available in Blanco and Reposado. These small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves, grown in the rich red clay soil and cool climate of Mexico's Jalisco Highlands for a minimum of seven years. After harvest, the agave piñas are roasted in traditional brick ovens for seventy-two hours before undergoing an extra-slow fermentation process over an additional eighty hours, nearly double the industry standard. Our Blanco rests for two months. Our Reposado is aged seven months in the finest premium American white oak barrels, which have been carefully reconditioned after being used to age the finest premium whiskey. Our refined process ensures the smoothest tequila with no unnecessary additives and is gluten-free.
In their late-night "research sessions," Gerber and Clooney preferred a sipping tequila known as Reposado, a term referring to the aging period when the spirit rests in oak barrels. This inspired the notion: "What if we made this stuff ourselves?"
"Casamigos Reposado is smooth and clean with hints of caramel, while Casamigos Blanco is crisp and clear, with subtle hints of vanilla and a smooth finish. Both are great served neat or on the rocks, and are the perfect base for premium cocktails," says Gerber.
Before going into the bottle, each batch is tasted and approved by our master distiller, as well as Gerber and Clooney, to ensure the highest quality. Each batch is then numbered and signed by Gerber and Clooney. Casamigos' authentic minimalist design reflects the men who created it.
"We talked about how this was going to be like the bottles you see in old John Wayne movies," jokes Clooney, "where you slide the bottle down the bar, pull the cork out with your teeth, and pour yourself a shot."
With the launch of Casamigos Tequila into the Canadian market, it is now available at over 200 retail locations across Western Canada and Ontario, including the LCBO and BC Liquor Stores. Casamigos is availibe at many on premise locations throughout Canada including The Keg, who in September launched a nation-wide feature bar menu with five Casamigos signature cocktails.
Casamigos' social media has over 20 billion impressions, ignited by authentic content and influential friends of the brand. Casamigos' Facebook, Twitter, Pinterest, Instagram, website, and blog constantly evolve and feature exclusive content including recipes, images of the founders, quotes, special event coverage and DJ-curated playlists. Select content is then distributed via Casamigos' social media channels, allowing fans all over the world to engage with the brand on multiple platforms.
Now available across Canada, the United States and expanding worldwide, Casamigos has garnered the highest accolades from the spirit industry's most well respected authority figures. Awards and ratings include the highest rated gold medals from the Los Angeles International Spirits Competition, the San Francisco World Spirits Competition, The Beverage Testing Institute, The New York World Wine & Spirits Competition, The Spirits of Mexico Tasting Competition and many more. Additionally, Casamigos was rated "Excellent, Highly Recommend" by The Ultimate Spirits Challenge, received the coveted 5 star rating from BevX magazine, "A perfect tequila", A rating, from Good Spirit News, named "Best Tequila in the World" by Men's Journal magazine and Oprah Winfrey lists Casamigos as "The Smoothest, The Best."
Clooney, Gerber and Meldman recently launched their Casamigos Añejo tequila to the United States market; the new Añejo offering will be available across Canada in 2015.
About Casamigos Tequila: Brought To You By Those Who Drink It. Privately owned by George Clooney and longtime friend, founder of Gerber Group and Gerber Spirits, Rande Gerber, and Discovery Land Company CEO & founder Michael Meldman, tequila-filled nights with friends is how Casamigos was born. Currently available in Canada in Blanco and Reposado, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico's Jalisco Highlands for a minimum of seven years. Casamigos Reposado is smooth and clean with hints of caramel, while Casamigos Blanco is crisp and clear, with subtle hints of vanilla and a smooth finish.
For more information on Casamigos Tequila, please visit [You must be registered and logged in to see this link.] follow us on Facebook at Facebook.com/casamigostequila, and on Twitter, Instagram, and Pinterest @Casamigos.
Casamigos Blanco and Reposado tequilas are 80 proof and is available in 750ml bottles. Suggested retail price ranges between $59.00 - $69.00 for Casamigos Blanco and $69.00 - $79.00 for Casamigos Reposado. Please note that product prices vary per province, please contact your local liquor store for pricing.
40% alc/vol {80 proof}
Represented in Canada by Charton Hobbs
5006 Timberlea Blvd, Suite 100
Mississauga, ON L4W 5C6
Phone: 905.238.3222
Brought To You By Those Who Drink It
SOURCE Casamigos Tequila
George Clooney, Rande Gerber, and Michael Meldman Introduce their Award-winning Casamigos Tequila to Canada
Brought To You By Those Who Drink It
TORONTO, Nov. 24, 2014 /CNW/ - Following on the heels of the most successful and fastest growing ultra-premium spirits launch ever in the United States, Casamigos Tequila founders and owners, George Clooney, Rande Gerber and Michael Meldman, are proud to bring their award-winning Casamigos Tequila to Canada.
"We love tequila. On the rocks, by the shot, at times, straight from the bottle," say George Clooney and Rande Gerber. "We are excited to bring Casamigos to Canada. It's a great feeling to share something we created, drink and are extremely proud of," added Clooney and Gerber.
Casamigos is named after Clooney and Gerber's homes in Mexico, which roughly translates to "house of friends." Tequila-filled nights with friends is how Casamigos was born. Casamigos was originally created out of Clooney, Gerber and Meldman's desire to enjoy the best-tasting, smoothest tequila and was always intended for personal use, to be shared with family and friends.
THE AMIGOS: It's safe to say these men know a thing or two about toasting good times, whether with friends and family at their homes in Mexico or at Clooney's villa in Italy. As founder of the Gerber Group and Gerber Spirits, Rande has extensive experience within the restaurant and bar industries. Casamigos follows the successful launch of Gerber's Caliche Rum, a super-premium white rum introduced in March 2012, he developed with Roberto Serrallés of Destileria Serrallés—a renowned sixth-generation family-owned rum business, which was named "World's Best Aged White Rum" by Beverage Testing Institute. George Clooney is an Academy Award-winning actor, director, producer—and now, tequila-maker. Mike Meldman's Discovery Land properties include premier private club and community developments from the Bahamas to Hawaii.
"We worked on the creation of Casamigos Tequila with our master distiller in Jalisco, Mexico, for years and held many blind tastings until we knew we got it right. We've been drinking Casamigos with friends and family for over six years," says Clooney.
THE PRODUCT: Casamigos is currently available in Blanco and Reposado. These small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves, grown in the rich red clay soil and cool climate of Mexico's Jalisco Highlands for a minimum of seven years. After harvest, the agave piñas are roasted in traditional brick ovens for seventy-two hours before undergoing an extra-slow fermentation process over an additional eighty hours, nearly double the industry standard. Our Blanco rests for two months. Our Reposado is aged seven months in the finest premium American white oak barrels, which have been carefully reconditioned after being used to age the finest premium whiskey. Our refined process ensures the smoothest tequila with no unnecessary additives and is gluten-free.
In their late-night "research sessions," Gerber and Clooney preferred a sipping tequila known as Reposado, a term referring to the aging period when the spirit rests in oak barrels. This inspired the notion: "What if we made this stuff ourselves?"
"Casamigos Reposado is smooth and clean with hints of caramel, while Casamigos Blanco is crisp and clear, with subtle hints of vanilla and a smooth finish. Both are great served neat or on the rocks, and are the perfect base for premium cocktails," says Gerber.
Before going into the bottle, each batch is tasted and approved by our master distiller, as well as Gerber and Clooney, to ensure the highest quality. Each batch is then numbered and signed by Gerber and Clooney. Casamigos' authentic minimalist design reflects the men who created it.
"We talked about how this was going to be like the bottles you see in old John Wayne movies," jokes Clooney, "where you slide the bottle down the bar, pull the cork out with your teeth, and pour yourself a shot."
With the launch of Casamigos Tequila into the Canadian market, it is now available at over 200 retail locations across Western Canada and Ontario, including the LCBO and BC Liquor Stores. Casamigos is availibe at many on premise locations throughout Canada including The Keg, who in September launched a nation-wide feature bar menu with five Casamigos signature cocktails.
Casamigos' social media has over 20 billion impressions, ignited by authentic content and influential friends of the brand. Casamigos' Facebook, Twitter, Pinterest, Instagram, website, and blog constantly evolve and feature exclusive content including recipes, images of the founders, quotes, special event coverage and DJ-curated playlists. Select content is then distributed via Casamigos' social media channels, allowing fans all over the world to engage with the brand on multiple platforms.
Now available across Canada, the United States and expanding worldwide, Casamigos has garnered the highest accolades from the spirit industry's most well respected authority figures. Awards and ratings include the highest rated gold medals from the Los Angeles International Spirits Competition, the San Francisco World Spirits Competition, The Beverage Testing Institute, The New York World Wine & Spirits Competition, The Spirits of Mexico Tasting Competition and many more. Additionally, Casamigos was rated "Excellent, Highly Recommend" by The Ultimate Spirits Challenge, received the coveted 5 star rating from BevX magazine, "A perfect tequila", A rating, from Good Spirit News, named "Best Tequila in the World" by Men's Journal magazine and Oprah Winfrey lists Casamigos as "The Smoothest, The Best."
Clooney, Gerber and Meldman recently launched their Casamigos Añejo tequila to the United States market; the new Añejo offering will be available across Canada in 2015.
About Casamigos Tequila: Brought To You By Those Who Drink It. Privately owned by George Clooney and longtime friend, founder of Gerber Group and Gerber Spirits, Rande Gerber, and Discovery Land Company CEO & founder Michael Meldman, tequila-filled nights with friends is how Casamigos was born. Currently available in Canada in Blanco and Reposado, these small batch, ultra-premium tequilas are made from the finest hand-selected 100% Blue Weber agaves grown in the rich red clay soil and cool climate of Mexico's Jalisco Highlands for a minimum of seven years. Casamigos Reposado is smooth and clean with hints of caramel, while Casamigos Blanco is crisp and clear, with subtle hints of vanilla and a smooth finish.
For more information on Casamigos Tequila, please visit [You must be registered and logged in to see this link.] follow us on Facebook at Facebook.com/casamigostequila, and on Twitter, Instagram, and Pinterest @Casamigos.
Casamigos Blanco and Reposado tequilas are 80 proof and is available in 750ml bottles. Suggested retail price ranges between $59.00 - $69.00 for Casamigos Blanco and $69.00 - $79.00 for Casamigos Reposado. Please note that product prices vary per province, please contact your local liquor store for pricing.
40% alc/vol {80 proof}
Represented in Canada by Charton Hobbs
5006 Timberlea Blvd, Suite 100
Mississauga, ON L4W 5C6
Phone: 905.238.3222
Brought To You By Those Who Drink It
SOURCE Casamigos Tequila
Last edited by Nicky80 on Mon 24 Nov 2014, 18:10; edited 1 time in total (Reason for editing : added text)
Silje- More than a little bit enthusiastic about Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Article today from New York Observer
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George Clooney and Rande Gerber’s Casamigos Tequila Empire
Yes, you read the headline correctly. Though George Clooney may be known for his acting chops, it would come as no surprise if he left it all behind for his unique sideline business: tequila. Two years ago, Clooney teamed up with longtime friend Rande Gerber to create Casamigos Tequila, and business is booming.
“The idea came from George and I spending a lot of time in Mexico, and as you do, when you spend time in Mexico, you drink a lot of Tequila. We were trying lots different favorites recommended to us by bartenders, but there was never one that was perfect for us,” Gerber recalled during our chat, “At the time we were building our houses in Mexico, and George said ‘Hey, why don’t we just make our own? Then we can have it to drink and serve at our friends,’ it was never a plan to get into the liquor business. It was out of our desire to drink the best and smoothest tequila, which we couldn’t find, so we just made it for ourselves.”
Since then, the brand has exploded. “We’ve been around now for two years, and it’s the fastest growing tequila ever in the history of the liquor business,” Gerber says, “We don’t really follow any of the rules.” The two spirit magnates got their first taste of success overseas by breaking said rules and making a guerrilla delivery of Casamigos to Cipirani’s in Venice, Italy, where the two would later return (on the Casamigos jet no less) to celebrate Clooney’s September marriage to Amal Alamuddin. “The first time we went to Venice for the film festival, Cipriani had heard we had tequila with a big buzz surrounding it in the states, so we brought some over with us just so we had something to drink while we were there. They started serving it to their customers, and sold out of it immediately,” Gerber says unabashedly. “When we went back this time for the wedding, I figured since George is getting married we should bring some cases, so we sent about 100 cases over which we went through during the three days we were there”
Both Gerber and his wife, Cindy Crawford, prefer to drink it straight. “Cindy loves the Reposado, just on the rocks,” Gerber told us, “She was never a girl to drink any liquor just straight, but tequila keeps you up, and keeps you going all night, and you can wake up in the morning and work. There’s no hangover. That’s her favorite part of it.”
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George Clooney and Rande Gerber’s Casamigos Tequila Empire
Yes, you read the headline correctly. Though George Clooney may be known for his acting chops, it would come as no surprise if he left it all behind for his unique sideline business: tequila. Two years ago, Clooney teamed up with longtime friend Rande Gerber to create Casamigos Tequila, and business is booming.
“The idea came from George and I spending a lot of time in Mexico, and as you do, when you spend time in Mexico, you drink a lot of Tequila. We were trying lots different favorites recommended to us by bartenders, but there was never one that was perfect for us,” Gerber recalled during our chat, “At the time we were building our houses in Mexico, and George said ‘Hey, why don’t we just make our own? Then we can have it to drink and serve at our friends,’ it was never a plan to get into the liquor business. It was out of our desire to drink the best and smoothest tequila, which we couldn’t find, so we just made it for ourselves.”
Since then, the brand has exploded. “We’ve been around now for two years, and it’s the fastest growing tequila ever in the history of the liquor business,” Gerber says, “We don’t really follow any of the rules.” The two spirit magnates got their first taste of success overseas by breaking said rules and making a guerrilla delivery of Casamigos to Cipirani’s in Venice, Italy, where the two would later return (on the Casamigos jet no less) to celebrate Clooney’s September marriage to Amal Alamuddin. “The first time we went to Venice for the film festival, Cipriani had heard we had tequila with a big buzz surrounding it in the states, so we brought some over with us just so we had something to drink while we were there. They started serving it to their customers, and sold out of it immediately,” Gerber says unabashedly. “When we went back this time for the wedding, I figured since George is getting married we should bring some cases, so we sent about 100 cases over which we went through during the three days we were there”
Both Gerber and his wife, Cindy Crawford, prefer to drink it straight. “Cindy loves the Reposado, just on the rocks,” Gerber told us, “She was never a girl to drink any liquor just straight, but tequila keeps you up, and keeps you going all night, and you can wake up in the morning and work. There’s no hangover. That’s her favorite part of it.”
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Last edited by Nicky80 on Wed 26 Nov 2014, 18:52; edited 2 times in total (Reason for editing : added text)
party animal - not!- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Way to go Rande and George. Glad it's doing so well. I love the Reposado! Cheers guys
Donnamarie- Possibly more Clooney than George himself
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
I copy the article here too as it is mainly about Casamigos
mel01 wrote:Tequila Surprise: Supermodel Cindy Crawford and Rande Gerber on Spirits, Soulmates And Waking Up With George Clooney
This story appears in the December 15, 2014 issue of Forbes Life.
Among the many virtues of launching your own ultrapremium tequila are the hours you get to spend on “research.” After all, who better to test your agave alchemy than a focus group of your closest friends? Which is precisely how Casamigos was born.
Named after the twin vacation houses that Rande Gerber and his wife, Cindy Crawford, share with George Clooney in Cabo San Lucas, Mexico, Casamigos–a portmanteau of “House of Friends” in Spanish–came to life because Gerber and Clooney couldn’t find a tequila that was up to their high standards.
“George and I had been spending a lot of time in Mexico while we were building our homes there,” says Gerber, the 52-year-old nightlife entrepreneur whose Gerber Group was behind such venues as The Whiskey in Miami and SkyBar in Los Angeles. “And as one does when they are in Mexico, we were drinking a lot of tequila. Every time we would go into the hotel bar, bartenders would recommend different types of tequilas, so we tried a lot of different ones. After a couple months of drinking what was probably every tequila in Mexico, George turned to me and said, ‘You know, why don’t we just make our own?’ ”
So they did. After consulting with friends who lived in the area, the duo worked with a master distiller in Jalisco, Mexico, to find the exact flavor profile they were after–something with no burn or bite. Gerber and Clooney were partial to a Reposado–a mellow, balanced tequila, which is aged in oak barrels for several months–so that’s what they set out to make first.
“We spent a year and a half getting different samples until it was finally just perfect for us,” Gerber recalls. “We were so close so many times, but at the end of the day, we went through 700 bottles of samples. Fortunately, we had the time, the patience and the money to get it right.”
They ultimately settled on a blend of 100% Blue Weber agave that’s slow-cooked in a brick oven and given a long time to ferment. The result is an intensely smooth tequila whose flavor doesn’t have to be masked by salt and a lime. “Even my wife just drinks it on the rocks,” Gerber says. “And you don’t get hungover from it,” he swears.
“We didn’t know it at the time,” Gerber continues, “but when a guy from our distillery did an interview about what it was like to work with George and me, he said, ‘Well, it was fun working with them. They really know what they like, but they were definitely a pain in the ass.’ ”
Crawford, who has been married to Gerber since 1998, agrees with the assessment, as only a wife can. “I’ve never met anyone with such attention to detail,” the 48-year-old supermodel and mother of their two children says, adding, “I’m surprised I even made it past his filter! For me, 90% is good enough sometimes, because I don’t want to get slowed down searching for perfection. But Rande can’t help it–he is not satisfied until it is 100% perfect. When he was creating the barback T-shirts for his very first bar in New York, he spent six months getting them perfect. I would have had one conversation about it, and then I would have moved on.”
Gerber and Clooney never had any intention of bringing their tequila to market when they first started their quest, but with the encouragement of their famous friends (and grateful taste testers), Casamigos was launched–with a third amigo, Discovery Land CEO Mike Meldman–in January 2013.
In less than two years, it has become one of the fastest-growing tequilas in the country–already distributed in all 50 states, as well as in Canada, Mexico, the Bahamas and Hong Kong. In April, Sidney Frank Importing (the company that created Grey Goose) was named the exclusive importer of Casamigos in the United States and the Caribbean.
The tequila, which has already won several awards, also had a starring role at the Clooney-Amal Alamuddin wedding in September. Gerber flew 100 cases of Casamigos–which now includes a Blanco, aged for 2 months, and an Añejo, aged for 14–to Venice on the company jet for the festivities. And though Gerber has been friends with Clooney for more than 20 years, he and Crawford are careful not to offer the newlyweds any marital wisdom. “I don’t really need to give him relationship advice, I think he’s doing just fine,” Gerber says. “He’s already figured it out. He’ll figure it out as time goes on even better.”
As for the secret to their own 16-year marriage, Crawford says, “Even when we are upset with each other, we never say things that you can’t take back, so there is less damage.
“We fight respectfully,” she says. “We are really different people, but he is the person that I want to spend the most time with. I think the biggest challenges for us are when we are designing houses together. That’s probably where we both have really strong opinions, and we bring it. But when we work through it, the end result ends up being even better because we both feel so passionately about it.” They will soon test that theory, as Crawford and Gerber are currently renovating their Malibu home, which she describes as her “happy place”–because “having the beach as our backyard really brings our family together.”
These days, Crawford has been particularly bonding with her daughter, Kaia, over a familiar passion–modeling. The 13-year-old, who looks like a younger version of Crawford (minus the signature mole), has already posed for Versace’s first children’s campaign. “Right now she’s just dabbling a little bit,” Crawford says, noting that she doesn’t offer Kaia guidance about posing, only career logistics. “I don’t give her any advice about modeling per se, because that’s just something you have to find within yourself. In terms of being in front of the camera, you either feel comfortable and want to learn those skills or you don’t.”
And given how the business has changed so dramatically since she first started, Crawford–who was once the highest-paid model in the world–believes that she would not have been as successful if she were entering the field today. “I was not a superskinny girl,” she says. “But no one was at the time. You were allowed to have a fuller figure–I’m not a zero, I’m a six. There wasn’t even a zero back then!” While Crawford may have accepted her curves, she vividly remembers an instance when she struggled to fit into a pair of pants worn by Naomi Campbell. “I couldn’t get them up over my thighs,” she jokes. “But for the most part, my job was to fit the clothes, which I did, and make them look good, which I learned to do.”
And while Gerber has focused on Casamigos (and his rum, Caliche), Crawford has expanded beyond modeling and devoted her entrepreneurial energies to her Meaningful Beauty skincare line, a signature home furnishing collection and a forthcoming book of essays and photographs celebrating her career.
Setting aside time for date nights often proves challenging, but the couple considers it crucial for the success of their marriage. “We work on our relationship. We take time for each other, even if it is just a walk on the beach,” she emphasizes. Adds Gerber, “We don’t go to bed angry.”
And sometimes, they don’t go to bed together at all.
Shortly after deciding to offer the brand to the public, Gerber and Clooney sat down with a bottle of their “house tequila” at Gerber’s Café Habana in Malibu to strategize their new business venture. What happened next became the inspiration for the first Casamigos commercial.
After polishing off the entire contents, neither man was in any condition to drive, so after getting a ride home, Gerber offered to let Clooney stay in his guest room. “Sometimes when I come home buzzed or a little bit drunk, I’ll sleep in one of my kids’ rooms,” he admits. “And I had walked into the master bedroom and noticed that they were in bed with Cindy, so I went in my son’s room and fell asleep in there.”
With no sign of Gerber at 2 a.m., Crawford decided to check the guest room, where she saw a man fully clothed, reposado on top of the covers. “She gets into the bed, rubs my back, and says, ‘Hey, babe, why don’t you get undressed and into bed?’ And with that, George turned his head, and Cindy saw that it was him in there,” Gerber continues. “George thought he must’ve stumbled into the master bedroom and gotten into our bed!”
After Crawford finally discovered Gerber in their son’s room and relayed the embarrassing mix-up, the pair heard someone padding around downstairs. “I went to the kitchen,” Gerber says. “We have this junk drawer full of candy and chips and stuff. And we started just munching out, hysterically laughing. When Cindy came down a little while later, George said, ‘That’s our ad campaign! ‘Drink Casamigos and wake up with Cindy Crawford!’ And she replied, ‘No–Drink Casamigos and wake up with George Clooney!’ ”
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Nicky80- Casamigos with Mr Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
LOOOOL
so 2 veri rompiballe
interesting...
so 2 veri rompiballe
interesting...
it's me- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
(okokok senza i "perfezionisti" non avremmo metà delle cose che ci stanno intorno, e probabilmente l'80% delle cure disponibili oggi
ma era un'occasione troppo ghiotta! )
Google Translation:
okokok without the "perfectionists" we would not have half the things that are around us, and probably 80% of care available today
but it was an opportunity too good!
ma era un'occasione troppo ghiotta! )
Google Translation:
okokok without the "perfectionists" we would not have half the things that are around us, and probably 80% of care available today
but it was an opportunity too good!
Last edited by Nicky80 on Thu 04 Dec 2014, 05:56; edited 1 time in total (Reason for editing : added google translation)
it's me- George Clooney fan forever!
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Nicky80- Casamigos with Mr Clooney
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it's me- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
posted yesterday
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If someone comes down the chimney any time soon, they're taking shots with us. Cheers!
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If someone comes down the chimney any time soon, they're taking shots with us. Cheers!
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Nicky80- Casamigos with Mr Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Is there a ring on George's finger? Can't tell.
Way2Old4Dis- Mastering the tao of Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
I can't see . Rande wears his ring.
amaretti- Training to be Mrs Clooney?
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
I think this was a pre-wedding pic Way2, so no ring.
melbert- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
The ring look good on Rande.
Silje- More than a little bit enthusiastic about Clooney
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
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Nicky80- Casamigos with Mr Clooney
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party animal - not!- George Clooney fan forever!
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Thanks PA-N. Good interview. Rande seemed much more at ease than in past interviews. I'm really pleased that Casamigos is doing so well. I really like it myself. It's expensive so it's a special treat to make at home. Margarita on the rocks using fresh squeezed limes. No salt needed. Good to the last drop.
Donnamarie- Possibly more Clooney than George himself
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Thanks for the endorsement, Donnamarie. We're glad you like it. You're cheque is in the post.
Love
George and Rande
xxx
Love
George and Rande
xxx
Hebe- Learning to love George Clooney
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amaretti- Training to be Mrs Clooney?
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Re: George Clooney and Rande Gerber's Casamigos tequila GENERAL THREAD
Let's hope he waxes his back at least.
Silje- More than a little bit enthusiastic about Clooney
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it's me- George Clooney fan forever!
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